A
Dual Mind
is better than one.
Built for the work that requires everything at an expert level.
Dual Mind was founded in 2019 by Garry Wallace, a multidisciplinary artist and designer who built a career on range rather than a single specialty.
Before founding the studio, Garry developed original fashion accessories for more than a dozen of the world’s largest entertainment brands, working within licensor style guides, approval cycles, budgets, and retail calendars.
Efficiently translating ideas across multiple channels with a background in illustration, communication design, and writing.
The Creative
&
The Business
As Creative Director for Flud, Garry led the entire brand creative: product names, design, graphics, production, copy, campaigns, and social.
The work covers the full path from first sketch to production: concept, product design, packaging, brand identity, and the human-made story that sells it.
Through Dual Mind, Garry has developed brands and identities for independent businesses, while developing the studio’s own character IP.
Open to senior design, art direction, and creative direction opportunities.
See the work.